The Launch of Listen to Discover’s 12 Big Questions

‘For new artists to become more successful, there needs to be healthy discussions around the music industry.’

As many of you know, as of this month Listen to Discover will have been going for three years. In that time almost 650 artists have received coverage through either reviews, interviews, photography, playlisting or a combination of two or more. Given that I had no idea how it would expand when the Listen to Discover journey began back in 2017, that number for me is simply incredible. However, having featured so many artists and some much more than just once, I have seen huge differences in the success they have had. Sure success is subjective, but when you consider that some artists release one amazing track and then appear to fall off the face of the earth, or an artist has a huge gap between releases, you have to wonder if the music industry itself is indeed the reason behind it. Therefore, on Monday 6th January 2020, the first of Listen to Discover’s 12 Big Questions will appear.

Aiming to create discussion around various aspects of the music industry, a new question will be posed within the first week of each month. Sometimes the question will be specifically targetted at new artists. Sometimes the question will be for PR companies, managers or venues. Sometimes though it may well expand beyond all four of those areas. Whatever the targetted strand though, the key element will be the same: to generate healthy discussions. It’s not an opportunity to boast or berate others. It’s not an opportunity to tell an artist you don’t like what they are producing. It’s indeed a given that you won’t please everyone. What it is though, is an opportunity to learn from other artists, support other artists, potentially collaborate with other artists and connect with those in the industry who may have the nugget of advice you’ve been looking for. So how can you get involved in the discussion? Well, it’s actually pretty straight forward.

  1. View the question for the month, which will be pinned to the top of Listen to Discover’s Twitter, Facebook and Instagram
  2. Comment directly on the pinned post with your thoughts and tag those you feel may also benefit.
  3. Retweet and/or share the question among your own followers and encourage them to do the same.
  4. Check back every so often during the month to see what you’re missing out on and hopefully find ways to help you become even more successful.

Additionally, at the start of each month a brief post on this site will explain why I feel the question is of importance, and at the end of the month, a round-up post will summarise the key points and key advice from the discussion. For this, it would also be great to have some of you share your thoughts at length (circa 100 words) so if you would like to do this, please email them to me here with the subject line: Contribution for Listen to Discover’s 12 Big Questions.

So I now invite you the artist, you the PR company, you the artist manager and you the venue – in fact, you, the person that is involved in the music industry in any way – to join the discussion. The discussion starts Monday 6th January 2020.

David Croker
Founder of Listen to Discover

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